To know how do SEO keywords work, there are three steps to optimize your website or your web page to rank on Google
a) First one is something called keyword research
b) Second is called on page optimization
c) Third is off page optimization
When you do these three steps… You will start getting free organic traffic from Google and search engines automatically on your website.
How do SEO keywords work
a) Keywords Research
First, look at what is SEO keywords research.
Simply, whenever you type on google for example – “open sci limits” this is a keyword, what people are searching for on google. It’s a keyword if you go down to Google down below of the google search page then you will see searches related to “open sci limits”.
Here you can see some other keywords related to open sci limits, all these are also keywords. so these are the keywords.
Now we can say what is SEO keywords research means finding keywords, searching for keywords that you will optimize your website on to rank on Google.
So, your job now is to find keywords that your website is able to rank on.
Find keywords
The first step is to do research is to find keywords as example you go to websites like H-super tools: free $ SEO digital marketing tools and by clicking here.
You can go to this website and after reaching her you have to go SEO and click on the keyword research tool.
How do SEO keywords work
Let’s say now you want to write an article about email marketing or anything; you go here and type email marketing then you select the country. If you want you can set it to global and click enable deep search to get a lot of keyword ideas.
Then just wait a little bit and now that application at super tools will give you some keywords. It will give you how many people are searching for per month.
It will give you also related keywords that people are searching for also on Google. So, all these are keywords that people are searching for and you can get the monthly search volume for each keyword.
All these are keyword ideas that you can write articles about and rank on Google. Your aim now is to find a low competitive keyword.
Competitive keywords
Keyword, if you go now to Google and search for email marketing, you will get a list of top websites that write about email marketing.
Such as optinmonster, like neilpatel, like hubspot like mailchimp, like campaignmonitor. These are big companies that somehow hard to rank on and break their rank on Google.
But as a beginner, you must search for different keywords. You can see a lot of keywords. So, it’s better to use a long-tail keyword.
Long-tail keyword
Long tail keyword means more than three words keyword. As an example email marketing short tail keyword but as a long tail keyword you can take… “email marketing tutorial for beginners”. This is a long tail keyword you can see this.
This is easier to rank on Google. And another way to get somehow good keyword is to go down here and find related searches. So these are also a long-tail keyword that is easier to rank on Google.
So your job now is to do some keyword research and choose the best keyword. After you choose some keywords you can go to other tools like ubersuggest. This is also a free tool. You can go there by clicking here.
It has a free plan for few keywords every day. Let’s write like an example “email marketing tutorial for beginner”. Then select your country, where do you want to rank this topic, and click on search.
You can use Ubersuggest tools
Here one thing is good that Ubersuggest will give you something called SEO difficulty. So this is a metric you can see its search volume, cost per click (CPC), paid difficulty (PD) SEO difficulty (SD), etc.
Now you can see the keyword “email marketing tutorial for beginner” is easy to rank on because its SEO difficulty is easy. So this keyword is easy to rank on Google.
So, your goal now is to go and find keywords with somehow good monthly search volume like 1000 or 2000 as a beginner is very good.
Now searches and check the SEO difficulty and select one keyword with high search volume; and low difficulty and pick up this keyword to rank on Google and to write an article.
The idea, to sum up, goes now and does some keyword research pick up a list of keywords and then filter them; out to get high search volume keywords with low difficulty.
This is a simple idea of keyword research. So after then, you pick your content ideas or your keyword list. Now it’s time to go to the second step which is on-page optimization.
b) On page optimization
You can do on-page optimization from your website on your page or post like editing your text, editing your images. So you have to go now directly to your website to optimize it for SEO.
Use SEO plugins
But for that, you have to need an SEO plugin such as Yoast SEO plugin or rankmath SEO math plugin, etc. Yoast SEO is a plugin with five million active installations.